Directed by Henri Pachard
Written by Joel Gross
Starring Norman Fields, Harrison Phillips, George 'Buck' Flower
R • 1975 • 83 minutes
by Choconado
We start off with Clifford Bradley (Norman Fields), the manager of a local TV station, who is
slightly off. He believes that there is a conspiracy afoot to asexualize the
nation. The local censor board, as well as the ultra-conservative film critic
that reviews films for his channel's news program reinforce this belief in him.
Though he does prove is crazyness with a Strangelove-ian belief that there are
chemicals put into tap water to effectively neuter the population.
However, Bradley has a plan. To strike the first guerilla blow in the war
against conservatism, he organizes his channel to run a "stag" movie awards
show, not unlike todays AVN awards. He goes so far as to hand pick sponsers to
match his programming choice. And finally, to really stick it to the man, he
forces Gordon Gordon (Harrison Phillips), his prudish film critic, into hosting the whole thing with
great reluctance and humiliation.
The remaining 2/3rds of the film are the awards show itself, which follows a
rather simple format: They give out an award, show a clip from the awardee, and
then cut to commercial. Each stage of the process is quite hilarious all on its
own. The ceremony includes a set that's an enormous dick, and Gordon stammering
through his lines of monologue filled with vulgarities with increasing
uncomfortableness.
The film clips themselves are obvious parodies of the actual "blue" films that
aired in the same 42nd street environment this film flourished in, with such
highlights as a bondage film that doesn't even attempt to hide such gaffes as
the man not actually hitting the woman at all, or the obvious fact that the
weapons he grabs are clearly handed to him from off camera.
And then there's the true highlight of the film: The commercials. These ads are
just as ribald and graphic as the clips, offering such products as "Minute
Merkin" (results so realistic, he won't know the difference, and it only takes a
minute!) and "Kentucky Dildo" (Girls, we've come a long way!) each with all the
catchy jingles you'd expect from a TV commercial
The end result of this airing is of course, phenomenal. The ratings are through
the roof. It's apparent that moral values are destined to begin changing, most
evident by the press conference that Rex Boorski (Character actor George "Buck"
Flower! ) who co-organized the show holds sway over in the aftermath.
Frankly, I'm almost surprised that this film is as old as it is, having come
about during the height of the grindhouse movie industry. It anachronizes itself
amongst its 42nd street peers by being openly critical of the society around
itself. If anything, the film feels more timely today, in the midst of an
America where we are the subject of scrutinized censorship in the light of Janet
Jackson's breast. I say we must follow the message of this film, and begin
fighting in the war against censorship, and embrace the sexual world for all its
values!!
4.5 out of 5.